1. Aiello, G. et al. (2010): Luxury brand and country of origin effect: results of an international empirical study, in: Journal of Marketing Trends, 1(1), S. 67-75.
2. Allérès D. (2005): Luxe, stratégie, marketing, Paris: Economica.
3. Atwal, G. & Williams, A. (2009): Luxury brand marketing – The experience is everything!, in: Journal of Brand Management, 16(5/6), S. 338-346.
4. Bastien, V. & Kapferer J.-N. (2009): Luxury marketing plays by a different set of rules, in: Financial Times, June 15th.
5. Bearden, W. O. & Etzel, M.J. (1982): Reference Group Influence on Product and Brand Purchase Decisions, in: Journal of Consumer Research, Vol. 9 (September), S. 183-194.