Kommunikationsmanagement als Profession: Strukturen, Handlungsfelder, empirische Befunde

Author:

Zerfaß Ansgar,Dühring Lisa

Publisher

Springer Fachmedien Wiesbaden

Reference65 articles.

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2. Arthur W. Page Society. (2020). The CCO as pacesetter. What it means, why it matters, how to get there. New York: Arthur W. Page Society. https://knowledge.page.org/report/the-cco-as-pacesetter. Zugegriffen am 20.03.2020.

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4. Bentele, G., Seidenglanz, R., & Fechner, R. (2018). Kommunikationsmanagement 2018 – Vermessung eines Berufsstandes. Berlin: Quadriga Media Berlin.

5. Berger, B. K., & Meng, J. (Hrsg.). (2014). Public relations leaders as sensemakers. A global study of leadership in public relations and communication management. New York: Routledge.

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