Do Frequent Price Promotions Lower the Price Assessment? Reference Price Effect
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Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-44799-1_24
Reference4 articles.
1. Azar, O. H. (2007). Relative thinking theory. The Journal of Socio-Economics, 36(1), 1–14.
2. Kalyanaram, G., & Winer, R. S. (1995). Empirical generalizations from reference price research. Marketing Science, 14(3_supplement), G161–G169.
3. Kan, C., Lichtenstein, D. R., Grant, S. J., & Janiszewski, C. (2014). Strengthening the influence of advertised reference prices through information priming. The Journal of Consumer Research, 40, 1078–1096.
4. Saini, R., Rao, R. S., & Monga, A. (2010). Is that deal worth my time? The interactive effect of relative and referent thinking on willingness to seek a bargain. Journal of Marketing, 74(1), 34–48.
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