Me, Myself or the Blogger? How to Use Instagram as a Content Platform to Promote Products from the Company’s Perspective

Author:

Steinhart Tanja,Gierl Heribert

Publisher

Springer Fachmedien Wiesbaden

Reference13 articles.

1. Bernritter, S. F.; Tabibi, S. and S. C. Boerman (2016), “How Modality and Ex-plicitness of Disclosures of Sponsored Branded Online Video Content Affect Consumers’ Online Brand Engagement,” in: Žabkar, V.; Golob, U.; Kos Količ, M.; Kolar, T.; Podnar K. (eds.): Challenges in an Age of (Dis)engagement, 15th ICORIA Conference, Ljubljana.

2. Bundesministerium der Justiz (2004), “Gesetz gegen den unlauteren Wettbewerb (UWG) [Law against Dishonest Competition],” https://www.gesetze-im-internet.de/uwg_2004/index.html#BJNR141400004BJNE002303123 .

3. Bundesministerium der Justiz (2010), “Gesetz gegen den unlauteren Wettbewerb (UWG) [Law against Dishonest Competition],” https://www.jusline.at/index.php?cpid=753043c4d8f07f2727ea0da138b2010e&gesetz=&searchstring=uwg&searchsubmit.x=0&searchsubmit.y=0 .

4. Carr, C. T. and R. A Hayes (2014), “The Effect of Disclosure of Third-Party Influence on an Opinion Leader’s Credibility and Electronic Word of Mouth in Two-Step Flow,” in: Journal of Interactive Advertising Vol. 14 (1), 38-50.

5. Chu, S.-C. and S. Kamal (2008), „The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes: An Ex-ploratory Study,” in: Journal of Interactive Advertising, Vol. 8 (2), 1-31.

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