The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes-Reference-Cited by-同舟云学术

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The Effect of Perceived Blogger Credibility and Argument Quality on Message Elaboration and Brand Attitudes

Published:2008-03 Issue:2 Volume:8 Page:26-37
ISSN:1525-2019
Container-title:Journal of Interactive Advertising
language:en
Short-container-title:Journal of Interactive Advertising

Author:

Chu Shu-Chuan,Kamal Sara

Publisher

Informa UK Limited

Subject

Marketing,Communication

Link

http://www.tandfonline.com/doi/pdf/10.1080/15252019.2008.10722140

Reference51 articles.

1. Suicide robots

2. Audience response as a heuristic cue in persuasion.

3. The Impact of Physically Attractive Models on Advertising Evaluations

4. The Credibility of Physically Attractive Communicators: A Review

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