Gegenstand und Besonderheiten der Customer-Dominant Logic
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Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-43326-0_1
Reference43 articles.
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2. Bruhn, M. (2003). Relationship marketing. Management of customer relationships. Prentice Hall.
3. Bruhn, M., Hadwich, K., & Saleschus, M. (2022). Customer-Dominant Logic zur Gestaltung von Smart Services. Philosophie, Konzept und Umsetzung. In M. Bruhn & K. Hadwich (Hrsg.), Smart Services. Konzepte, Methoden, Prozesse, Bd. 1 (S. 103–181). Springer.
4. Byrne, N., Heinonen, K., & Jussila, I. (2015). The role of proximity in value preferences. A study of consumer co‐operatives. Annals of Public and Cooperative Economics, 86(2), 339–361.
5. Chavez, R., Yu, W., Feng, M., & Wiengarten, F. (2016). The effect of customer-centric green supply chain management on operational performance and customer satisfaction. Business Strategy and the Environment, 25(3), 205–220.
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