Die Wirkung von (in)transparentem Native Advertising auf die Vertrauenswürdigkeit des Mediums
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Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-40810-7_2
Reference64 articles.
1. Amazeen, M. A., & Muddiman, A. R. (2018). Saving media or trading trust? The effects of native advertising on audience perceptions of legacy and online news publishers. Digital Journalism, 6(2), 176–195. https://doi.org/10.1080/21670811.2017.1293488.
2. Amazeen, M. A., & Wojdynski, B. W. (2018). The effects of disclosure format on native advertising recognition and audience perceptions of legacy and online news publishers. Journalism, 21(12), 1965–1984. https://doi.org/10.1177/1464884918754829.
3. Amazeen, M. A., & Wojdynski, B. W. (2019). Reducing native advertising deception: Revisiting the antecedents and consequences of persuasion knowledge in digital news contexts. Mass Communication & Society, 22(2), 222–247. https://doi.org/10.1080/15205436.2018.1530792
4. Bachmann, P., Hunziker, S., & Rüedy, T. (2019). Selling their souls to the advertisers? How native advertising degrades the quality of prestige media outlets. Journal of Media Business Studies, 16(2), 95–109. https://doi.org/10.1080/16522354.2019.1596723.
5. Beckert, J. (2022). A threat to journalism? How journalists and advertising sales managers in news organizations perceive and cope with native advertising. Journalism. https://doi.org/10.1177/14648849211067584.
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