Markenintegrationsstrategien im Rahmen von Mergers & Acquisitions: Forschungsstand aus Kunden- und Konsumentensicht
Author:
Publisher
Springer Fachmedien Wiesbaden
Link
http://link.springer.com/content/pdf/10.1007/978-3-658-08371-7_12
Reference45 articles.
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3. Bahadir/Bharadwaj/ Srivastava, Financial Value of Brands in Mergers and Acquisitions: Is Value in the Eye of the Beholder?, Journal of Marketing 72 (2008), 49‑64;
4. Balmer/ Dinnie, Corporate identity and corporate communications: the antidote to merger madness, Corporate Communications: An International Journal 4 (1999), 182‑192;
5. Basu, Merging Brands after Mergers, California Management Review 48 (2006), 28‑40;
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