Co-Creation im Privatkundengeschäft von Finanzinstituten
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Publisher
Springer Fachmedien Wiesbaden
Link
https://link.springer.com/content/pdf/10.1007/978-3-658-38821-8_8
Reference232 articles.
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3. Agrawal, A. K. & Rahman, Z. (2015). Roles and Resource Contributions of Customers in Value Co-creation. International Strategic Management Review, 3(1–2), 144–160. https://doi.org/10.1016/j.ism.2015.03.001.
4. Akaka, M. A. & Vargo, S. L. (2015). Extending the context of service. From encounters to ecosystems. Journal of Services Marketing, 29(6/7), 453–462. https://doi.org/10.1108/JSM-03-2015-0126.
5. Akaka, M. A., Vargo, S. L. & Lusch, R. F. (2013). The Complexity of Context. A Service Ecosystems Approach for International Marketing. Journal of International Marketing, 21(4), 1–20. https://doi.org/10.1509/jim.13.0032.
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