Innovation in service ecosystems
Author:
Aal Kotaiba,Di Pietro Laura,Edvardsson Bo,Renzi Maria Francesca,Guglielmetti Mugion Roberta
Abstract
Purpose
– The purpose of this paper is to extend the understanding of innovation in service ecosystems by focussing on the role of values resonance in relation to the integration of brands, service systems and experience rooms.
Design/methodology/approach
– An empirical, explorative case study of an innovative service system is carried out using a narrative approach and presented in the form of a saga.
Findings
– Insights gleaned from the empirical study are used for conceptual developments. Analysis of the empirical case study is presented as four lessons linked to values, brands, service systems and experience rooms.
Originality/value
– The paper extends a conceptual framework of innovative resource integration in service ecosystems. The paper also contributes four propositions to inform theory: values resonance is a basis for service innovation, the innovative integration of brands based on values resonance can foster innovation, the integration of resources across service system boundaries grounded in values resonance can enable innovation and the integration of experience rooms into a coherent servicescape based on values resonance can support novel forms of resource integration and value co-creation efforts in service ecosystems.
Subject
Strategy and Management,Tourism, Leisure and Hospitality Management,Business, Management and Accounting (miscellaneous)
Reference103 articles.
1. Adina, C.
,
Gabriela, C.
and
Roxana-Denisa, S.
(2015), “Country-of-origin effects on perceived brand positioning”,
Procedia Economics and Finance
, Vol. 23, pp. 422-427. 2. Akaka, M.
,
Vargo, S.
and
Lusch, R.
(2012), “An exploration of networks in value co-creation: a service-ecosystems view”,
Review of Marketing Research
, Vol. 9, Special issue, pp. 13-50. 3. Akaka, M.
,
Corsaro, D.
,
Kelleher, C.
,
Maglio, P.
,
Seo, Y.
,
Lusch, R.
and
Vargo, S.
(2014), “The role of symbols in value cocreation”,
Marketing Theory
, Vol. 14 No. 3, pp. 311-326. 4. Alvesson, M.
(2003), “Beyond neopositivists, romantics, and localists: a reflexive approach to interviews in organizational research”,
The Academy of Management Review
, Vol. 28 No. 1, pp. 13-33. 5. Baker, J.
(1987), “The role of the environment in marketing services: the consumer perspective. The services challenge: integrating for competitive advantage”, in
Czepiel, J.
,
Congram, C.
and
Shanahan, J.
(Eds),
The Services Challenge: Integrating for Competitive Advantage
, American Marketing Association proceedings series, Chicago, IL, pp. 79-84.
Cited by
47 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
|
|