1. Aaker DA, Bruzzone DE (1985) Causes of irritation in advertising. J Mark 49:47–57
2. Allan D (2006) Effects of popular music in advertising on attention and memory. J. Adverti Res December 2006:434–444
3. Alpert CT, Alpert MI (1988) Background music as an influence in consumer mood and advertising responses. Adv Consum Res 16:485–491
4. Alpert JI, Alpert MI (1991) Contributions from a musical perspective on advertising and consumer behavior. Adv Consum Res 18:232–238
5. Areni CS, Kim D (1993) The influence of background music on shopping behavior: classical versus top-forty music in a wine-store. In: McAlister L, Rothschild ML (Hrsg) Advances in Consumer Research, Provo, UT (20), S. 336–340