Consumer Behavior in Augmented Reality. Research Landscape and Future Research

Author:

Schein Katrin E.

Publisher

Springer Fachmedien Wiesbaden

Reference41 articles.

1. Agusanto, K., Li, L., Chuangui, Z., & Sing, N. W. (2003). Photorealistic rendering for augmented reality using environment illumination [Proceedings]. The Second IEEE and ACM International Symposium on Mixed and Augmented Reality, 2003 (S. 208–216). IEEE.

2. Azuma, R. T. (1997). A survey of augmented reality. Presence: Teleoperators & virtual environments, 6(4), 355–385.

3. Azuma, R., Baillot, Y., Behringer, R., Feiner, S., Julier, S., & MacIntyre, B. (2001). Recent advances in augmented reality. IEEE Computer Graphics and Applications, 21(6), 34–47.

4. Ball, M. (2021). The Metaverse: What It Is, Where to Find It, and Who Will Build It. MatthewBall.vc. https://www.matthewball.vc/all/themetaverse. Accessed: 3. Mai 2022.

5. Barhorst, J. B., McLean, G., Shah, E., & Mack, R. (2021). Blending the real world and the virtual world: Exploring the role of flow in augmented reality experiences. Journal of Business Research, 122, 423–436.

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