An intelligent optimization method of E-commerce product marketing-Reference-Cited by-同舟云学术

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An intelligent optimization method of E-commerce product marketing

Published:2021-01-03 Issue:9 Volume:33 Page:4097-4110
ISSN:0941-0643
Container-title:Neural Computing and Applications
language:en
Short-container-title:Neural Comput & Applic

Author:

Cui Fang,Hu Haihua,Xie Ying

Funder

National Project of the Key Research Base for Philosophy and Social Sciences in Shaanxi

Natural Science Foundation of China

Shaanxi Social Science Fund

Special research projects of Shaanxi Provincial Department of Education

Northwestern University National Social Science Fund project incubation project

Publisher

Springer Science and Business Media LLC

Subject

Artificial Intelligence,Software

Link

https://link.springer.com/content/pdf/10.1007/s00521-020-05548-5.pdf

Reference27 articles.

1. Kozlenkova IV, Samaha SA, Palmatier RW (2014) Resource-based theory in marketing. J Acad Mark Sci 42(1):1–21

2. Eckhardt GM, Houston MB, Jiang B et al (2019) Marketing in the sharing economy. J Mark 83(5):5–27

3. Tiago MTPMB, Veríssimo JMC (2014) Digital marketing and social media: why bother? Bus Horiz 57(6):703–708

4. Moorman C, Day GS (2016) Organizing for marketing excellence. J Mark 80(6):6–35

5. Harmeling CM, Moffett JW, Arnold MJ et al (2017) Toward a theory of customer engagement marketing. J Acad Mark Sci 45(3):312–335

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