Author:
Kozlenkova Irina V.,Samaha Stephen A.,Palmatier Robert W.
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference120 articles.
1. Aaker, D., & Joachimsthaler, E. (2000). The brand relationship spectrum: The key to the brand architecture challenge. California Management Review, 42(4), 8–23.
2. Alderson, W. (1957). Marketing behavior and executive action. Homewood, IL: Richard D. Irwin.
3. Amaral, J., & Parker, G. (2008). Prevent disasters in design outsourcing. Harvard Business Review, 86(9), 30–34.
4. Apelbaum, E., Gerstner, E., & Naik, P. (2003). The effects of expert quality evaluations versus brand name on price premiums. Journal of Product & Brand Management, 12(3), 154–165.
5. Armstrong, G., & Shimizu, K. (2007). A review of approaches to empirical research on the resource-based view of the firm. Journal of Management, 33(6), 959–986.
Cited by
493 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献