1. Achenreiner, B. G., & Roedder, J. D. (2003). The meaning of brand names to children: A developmental investigation. Journal of Consumer Psychology, 13, 205–219.
2. Adler, R. P., Friedlander, B. Z., Lesser, G. S., Meringoff, L., Robertson, T. S., Rossiter, J. R., et al. (1980). Research on the effects of television advertising on children: A review of the literature and recommendations for future research. Washington, DC: U. S. Government Printing Office.
3. Ajzen, I., & Fishbein, M. (1980). Understanding attitudes and predicting behaviour. Englewood Cliff, NJ: Prentice-Hall
4. Auty, S., & Lewis, C. (2004). Exploring children’s choice: The reminder effect of product placement. Psychology and Marketing, 21(9), 697–713.
5. Baker, W. E., & Lutz, R. J. (2000). An empirical test of an updated relevance accessibility model of advertising effectiveness. Journal of Advertising, 29(1), 1–14.