Examining social media live stream’s influence on the consumer decision-making: a thematic analysis
Author:
Publisher
Springer Science and Business Media LLC
Subject
Human-Computer Interaction,Economics, Econometrics and Finance (miscellaneous)
Link
https://link.springer.com/content/pdf/10.1007/s10660-022-09623-y.pdf
Reference126 articles.
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3. Demmers, J., Weltevreden, J. W., & van Dolen, W. M. (2020). Consumer engagement with brand posts on social media in consecutive stages of the customer journey. International Journal of Electronic Commerce, 24(1), 53–77. https://doi.org/10.1080/10864415.2019.1683701
4. Statista. (2020, July). Number of social network users worldwide from 2017 to 2025. https://www.statista.com/statistics/278414/number-of-worldwide-social-network-users.
5. Riaz, M. U., Guang, L. X., Zafar, M., Shahzad, F., Shahbaz, M., & Lateef, M. (2021). Consumers’ purchase intention and decision-making process through social networking sites: A social commerce construct. Behaviour & Information Technology, 40(1), 99–115. https://doi.org/10.1080/0144929X.2020.1846790
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