Sales Promotion Management in Retailing: Tasks, Benchmarks, and Future Trends
Author:
Publisher
Springer Science and Business Media LLC
Subject
Aerospace Engineering
Link
http://link.springer.com/content/pdf/10.1007/s11621-015-0534-4.pdf
Reference29 articles.
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3. Ailawadi, K. L./ Beauchamp, J. P./ Donthu, N./ Gauri, D. K./ Shankar, V. (2009): Communication and Promotion Decisions in Retailing: A Review and Directions for Future Research, in: Journal of Retailing, 85, 1, pp. 42–55.
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