Author:
Simon Hermann,Fassnacht Martin
Publisher
Springer International Publishing
Reference73 articles.
1. Fassnacht, M., & El Husseini, S. (2013). EDLP vs. Hi-Lo Pricing Strategies in Retailing – A State of the Art Article. Journal of Business Economics, 83(3), 259–289.
2. Anonymous. (2015, November 4). Amazon eröffnet ersten eigenen Laden. Frankfurter Allgemeine Zeitung, p. 19.
3. Wingfield, N. and de la Merced, M. J. (2017). Amazon to buy Whole Foods for $13.4 Billion.
https://www.nytimes.com/2017/06/16/business/dealbook/amazon-whole-foods.html
. Accessed 28 February 2018.
4. Schuckmann, E. (2015). Shopping Enjoyment: Determinanten, Auswirkungen und moderierende Effekte. Frankfurt am Main: Lang.
5. Hoch, S. J., Drèze, X., & Purk, M. E. (1994). EDLP, Hi-Lo, and Margin Arithmetic. Journal of Marketing, 58(4), 16–27.