Getting Closer to the Consumer – How Nivea Co-Creates New Products

Author:

Bilgram Volker,Bartl Michael,Biel Stefan

Publisher

Springer Science and Business Media LLC

Subject

Aerospace Engineering

Reference20 articles.

1. Bartl, M./Hück, S./Ruppert, S. (2009): Netnography Research: Community Insights in the Cosmetics Industry, in: Conference Proceedings ESOMAR Consumer Insights 2009, Dubai.

2. Bartl, M./Jawecki, G./Wiegandt, P. (2010): Co-Creation in New Product Development: Conceptual Framework and Application in the Automotive Industry, in: Conference Proceedings R&D Management Conference – Information, Imagination and Intelligence, Manchester.

3. Bilgram, V./Füller, J./Rieder, B. (2009): How to be Successful in Co-Creation Research? – The Swarovski Innovation Research Community, in: Conference Proceedings ESOMAR Online Research 2009, Chicago.

4. Chesbrough, H./Vanhaverbeke, W./West, J. (2006): Open Innovation – Researching a New Paradigm, Oxford.

5. Conant, J. (2002): Tuxedo Park: A Wall Street Tycoon and the Secret Palace of Science That Changed the Course of World War II, New York.

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