Identification of customer groups in the German term life market: a benefit segmentation
Author:
Publisher
Springer Science and Business Media LLC
Subject
Management Science and Operations Research,General Decision Sciences
Link
http://link.springer.com/article/10.1007/s10479-017-2446-y/fulltext.html
Reference115 articles.
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4. Auty, S. (1992). Consumer choice and segmentation in the restaurant industry. Service Industries Journal, 12(3), 324–339.
5. Bahn, K. D., & Granzin, K. L. (1985). Benefit segmentation in the restaurant industry. Journal of the Academy of Marketing Science, 13(3), 226–247.
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