Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference29 articles.
1. Akaah, I.P. and P.K. Korgaonkar. 1983. “An Empirical Comparison of the Predictive Validity of Self-Explicated, Huber-Hybrid, Traditional Conjoint, and Hybrid Conjoint Models.”Journal of Marketing Research 20 (May). 187–197.
2. Carmone, F.J., P.E. Green, and A.K. Jain. 1978. “The Robustness of Conjoint Analysis: Some Monte Carlo Results.”Journal of Marketing Research 15 (May): 300–303.
3. Cattel, R.B. 1978.The Scientific Use of Factor Analysis. New York. Plenum Press.
4. Cattin, P. and D.R. Wittink. 1982. “Commercial Use of Conjoint Analysis. A Survey.”Journal of Marketing 46 (Summer): 44–53.
5. Connor, W.S. and M. Zelen. 1959. “Fractional Factorial Experiment Designs for Factors at Three Levels.” U.S. Department of Commerce, National Bureau of Standards, Applied Mathematics Series.
Cited by
3 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献