Predicting consumers’ intention towards entomophagy using an extended theory of planned behavior: evidence from Myanmar

Author:

Thu Thu Aung MyintORCID,Dürr Jochen,Klink-Lehmann Jeanette,Borgemeister Christian

Abstract

AbstractThe concept of entomophagy—consuming insects as food—has become particularly important from the perspective of food security. Myanmar is an entomophagous country, but where chronic malnutrition problems persist. A lack of research into the topic of entomophagy in Myanmar makes it difficult to understand people's behavior regarding edible insects as food, as well as their motives and aversions. As this knowledge gap emphasizes the need for consumer studies of edible insects in Myanmar, this study examines the factors affecting consumers’ intention to eat insects. The model used is based on the theory of planned behavior, extended by the variable environmental concern. Data collection was conducted through telephone interviews, acquiring 872 respondents. Structural equation modelling analysis was performed to predict the influence factors on consumption intention towards edible insects. Results revealed that participants’ consumption intention was low and primarily influenced by attitude, subjective norm, perceived behavioral control, and environmental concern. Only four out of ten factors had moderating effects on consumption intention, mainly the administrative division, urban or rural location, educational level and ethnic groups. These results are useful for further developing the insect sector in Myanmar, and especially for creating more public awareness of the benefits of eating insects as well as promoting a more positive attitude and possibly leading to an increase in consumption intention. A gradual shift from mere collection to insect farming would improve all year availability of edible insects and reduce the difficulties of consumers accessing edible insects. Consequently, edible insects can assist in achieving the nutrition policy's objective of reducing all types of malnutrition by making it easier for all people, at all times of the year, to acquire nutritious food at an affordable price.

Funder

ProciNut Project

Rheinische Friedrich-Wilhelms-Universität Bonn

Publisher

Springer Science and Business Media LLC

Subject

Insect Science,Ecology, Evolution, Behavior and Systematics

Reference126 articles.

1. Afthanorhan A, Ahmad S, Safee S (2014) Moderated mediation using covariance-based structural equation modeling with Amos graphic: Volunteerism program. Adv Nat Appl Sci 8(8):108–115. www.aensiweb.com/ANAS

2. Ahuja K, Mamtani K (2020) Edible insects market size by product (beetles, caterpillars, grasshoppers, bees, wasps, ants, scale insects & tree bugs), by application (flour, protein bars, snacks), industry analysis report, regional outlook, application potential, price trends, compe. In Edible Insects Market Analysis 2020–2026 | Industry Forecasts (Issue February). https://www.gminsights.com/industry-analysis/edible-insects-market

3. Ajzen I (1985) From intentions to actions: A theory of planned behavior. Action control. Springer-Verlag, Berlin Heidelberg, pp 11–39

4. Ajzen I (1991) The theory of planned behavior. Organizational Behavior and Human Processes 50:179–211. https://doi.org/10.1080/10410236.2018.1493416

5. Ajzen I (2002) Perceived behavioral control, self-efficacy, locus of control, and the theory of planned behavior. J Appl Soc Psychol 32(4):665–683. https://doi.org/10.1111/j.1559-1816.2002.tb00236.x

Cited by 1 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献

同舟云学术

1.学者识别学者识别

2.学术分析学术分析

3.人才评估人才评估

"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370

www.globalauthorid.com

TOP

Copyright © 2019-2024 北京同舟云网络信息技术有限公司
京公网安备11010802033243号  京ICP备18003416号-3