Using EPPM to Evaluate the Effectiveness of Fear Appeal Messages Across Different Media Outlets to Increase the Intention of Breast Self-Examination Among Chinese Women
Author:
Affiliation:
1. Lab for Big Data and Communication, School of Communication and Design, Sun Yat-sen University
2. School of Journalism and Communication, Shandong University
Publisher
Informa UK Limited
Subject
Communication,Health(social science)
Link
https://www.tandfonline.com/doi/pdf/10.1080/10410236.2018.1493416
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1. The Importance of Efficacy
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