Emotional reactions and salesperson motivation: An attributional approach following inadequate sales performance
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/BF02726428.pdf
Reference43 articles.
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2. Bagozzi, Richard P. 1978. “Salesforce Performance and Satisfaction as a Function of Individual Differences, Interpersonal, and Situational Factors.”Journal of Marketing Research 15 (November): 517–531.
3. — 1981. “Evaluating Structural Equation Models with Unobservable Variance and Measurement Error.”Journal of Marketing Research 18 (November): 375–381.
4. Batra, Rajeer and Morris B. Holbrook. 1986. “Development of a Set of Scales to Measure Affective Responses to Advertising.” Working paper. Columbia University.
5. Brown, Jonathon. 1984. “Effects of Induced Mood on Causal Attributions for Success and Failure.”Motivation and Emotion 8 (December): 343–353.
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