(Re) defining salesperson motivation: current status, main challenges, and research directions

Author:

Khusainova Rushana1,de Jong Ad2,Lee Nick3ORCID,Marshall Greg W.14,Rudd John M.3

Affiliation:

1. Aston Business School, Aston University, Birmingham, United Kingdom, B4 7ET

2. Department of Marketing, Copenhagen Business School, Solbjerg Plads 3, 2000 Frederiksberg F, Denmark

3. Marketing Group, Warwick Business School, University of Warwick, Scarman Rd., Coventry, United Kingdom, CV4 7AL

4. Crummer Graduate School of Business, Rollins College, 1000 Holt Avenue, Campus Box 2722, Winter Park, FL 32789-4044, USA

Publisher

Informa UK Limited

Subject

Management of Technology and Innovation,Human Factors and Ergonomics

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