1. Adams, D. and Meretzky, S. (1984) Hitchhiker’s Guide to the Galaxy Infocom Adventure, Infocom,
http://www.douglasadams.com
/creations/infocomjava.html (accessed 6 July 2010).
2. American Marketing Association (2007) Definition of Marketing,
http://www.marketingpower.com
(accessed 6 July 2010).
3. Baker, M.J., Graham, P.G., Harker, D. and Harker, M. (1998) Marketing: Managerial Foundations. Melbourne: Macmillan Education.
4. Brassington, F. and Pettitt, S. (1997) Principles of Marketing. Melbourne: Pitman Publishing.
5. Chartered Institute of Marketing (2005) ‘Marketing and the 7Ps: a brief summary of marketing and how it works’, Knowledge Hub,
http://www.cim.co.uk
/KnowledgeHub (accessed 6 July 2010).