Gender, income differences, and marketing: Examining the “earnings gap” in three areas of marketing-Reference-Cited by-同舟云学术

Gender, income differences, and marketing: Examining the “earnings gap” in three areas of marketing

Published:1991-03 Issue:2 Volume:19 Page:77-82
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Kiecker Pamela L.,Hunt Shelby D.,Chonko Lawrence B.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02725999.pdf

Reference29 articles.

1. Anderson, Beverlee B. 1972. “Working Women versus Non-Working Women: A Comparison of Shopping Behavior.” In1972 Combined Proceedings, p. 355–359. Eds. Boris W. Becker and Helmut Becker. Chicago: American Marketing Association.

2. Bartos, Rena. 1977. “The Moving Target: The Impact of Women’s Employment on Consumer Behavior.”Journal of Marketing 41 (3): 31–37.

3. Blau, Francine D., and Marianne A. Ferber. 1986.The Economics of Women, Men and Work. Englewood Cliffs, NJ: Prentice-Hall.

4. Blau, Francine D., and Andrea H. Beller. 1988. “Trends in Earnings Differentials by Gender, 1971–1981.”Industrial and Labor Relations Review 41(4): 513–529.

5. Bridges, W.P. 1980, “Industry Marginality and Female Employment: A New Approach.”American Sociological Review 45: 58–75.

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