Toward An Explanatory Model of Innovative Behavior

Author:

Burns David J.

Publisher

Springer Science and Business Media LLC

Subject

General Psychology,Applied Psychology,General Business, Management and Accounting,Business and International Management

Reference112 articles.

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3. Bauer, R. A. (1960). Consumer behavior as risk taking. In R. S. Hancock (Ed.), Dynamic marketing for a changing world (pp. 398–398). Chicago, IL: American Marketing Association

4. Baumgartner, H., & Steenkamp, J-B. E. M. (1996). Exploratory consumer buying behavior: Conceptualization and measurement. International Journal of Research in Marketing, 13, 121–137

5. Beal, G. M., Rogers, E. M., & Bohlen, J. M. (1957). Validity of the concept of stages in the adoption process. Rural Sociology, 22, 166–168

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