Functional, hedonic, and social motivated consumer innovativeness as a driver of word-of-mouth in smart object early adoptions: an empirical examination in two product categories
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Published:2024
Issue:1/2
Volume:95
Page:226-252
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ISSN:0267-5730
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Container-title:International Journal of Technology Management
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language:en
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Short-container-title:IJTM
Author:
Zhao Zhenzhen,Elsabeh Marie Haikel,Baudier Patricia,Renard Damien,Brem Alexander
Publisher
Inderscience Publishers