Factors affecting the acceptability of advertisements among professionals

Author:

Bullard Jerri Hayes,Snizek William E.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference24 articles.

1. Bartol, K.M., 1979, “Professionalism as a Prediction of Organizational Commitment, Role Stress, and Turnover: A Multidimensional Approach.”Academy of Management Journal 22 (December): 815–821.

2. Benham, L. and A. Benham 1975. “Regulating Through the Professions: A Perspective on Information Control.”Journal of Law and Economics 18: 421.

3. Bullard, J. and W. Snizek 1986. “Professionals’ Attitude Toward Advertising: A Study of Accountants, Dentists and Lawyers.”Sociological Spectrum 6: 307–318.

4. Bussom, R.S and J. Darling 1978. “Medical Fee and Service Advertising,”Medical Care 16 (February): 110–121.

5. Carr-Saunders, A.M. and P.A. Wilson 1933.The Professions. Oxford: Clarendon Press.

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