Some observations on the state of the art in marketing research
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/content/pdf/10.1007/BF02723322.pdf
Reference172 articles.
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3. Acito, Franklin and A. K. Jain. 1980. “Evaluation of Conjoint Analysis Results: A Comparison of Methods.”Journal of Marketing Research 17 (February): 106–112.
4. Acito, Frank and R. D. Anderson. 1986. “A Simulation Study of Factor Score Indeterminancy.”Journal of Marketing Research 22 (May): 111–118.
5. Akaah, Ishmael and P. K. Korgaonkar. 1983. “An Empirical Comparison of the Predictive Validity of Self-Explicated, Huber-Hybrid, Traditional Conjoint, and Hybrid Conjoint Models.”Journal of Marketing Research 20 (May): 187–197.
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