On Using Response Latency to Measure Preference-Reference-Cited by-同舟云学术

On Using Response Latency to Measure Preference

Published:1980-05 Issue:2 Volume:17 Page:237-244
ISSN:0022-2437
Container-title:Journal of Marketing Research
language:en
Short-container-title:Journal of Marketing Research

Author:

Aaker David A.¹,Bagozzi Richard P.¹,Carman James M.²,MaClachlan James M.³

Affiliation:

1. Graduate School of Business Administration, University of California, Berkeley

2. Massachusetts Institute of Technology

3. Graduate School of Business Administration, New York University.

Abstract

The role of response latency in the measurement of preferences is investigated by means of a causal modeling method. The convergent validity and predictive validity of response latency measures are examined and compared with those of constant sum and paired comparison procedures.

Publisher

SAGE Publications

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://journals.sagepub.com/doi/pdf/10.1177/002224378001700208

Reference21 articles.

1. Unobservable Variables in Structural Equation Models with an Application in Industrial Selling

2. AN EXPERIMENTAL STUDY OF THE RELATIONSHIP BETWEEN CERTAINTY OF CHOICE AND THE RELATIVE VALENCE OF THE ALTERNATIVES

3. Multiple Indicators and the Causal Approach to Measurement Error

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