Digital inclusion in social media marketing adoption: the role of product suitability in the agriculture sector
Author:
Publisher
Springer Science and Business Media LLC
Subject
Information Systems
Link
https://link.springer.com/content/pdf/10.1007/s10257-021-00522-7.pdf
Reference66 articles.
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5. Carvalho A, Fernandes T (2018) Understanding customer brand engagement with virtual social communities: a comprehensive model of drivers, outcomes and moderators. J Mark Theory Pract 26:23–37
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