The Next ‘Deep’ Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach-Reference-Cited by-同舟云学术

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The Next ‘Deep’ Thing in X to Z Marketing: An Artificial Intelligence-Driven Approach

Published:2023-12-23 Issue: Volume: Page:
ISSN:1387-3326
Container-title:Information Systems Frontiers
language:en
Short-container-title:Inf Syst Front

Author:

Charles Vincent,Rana Nripendra P.,Pappas Ilias O.,Kamphaug Morten,Siau Keng,Engø-Monsen Kenth

Publisher

Springer Science and Business Media LLC

Subject

Computer Networks and Communications,Information Systems,Theoretical Computer Science,Software

Link

https://link.springer.com/content/pdf/10.1007/s10796-023-10462-x.pdf

Reference31 articles.

1. Baabdullah, A. M., Alalwan, A. A., Algharabat, R. S., Metri, B., & Rana, N. P. (2022). Virtual agents and flow experience: An empirical examination of AI-powered chatbots. Technological Forecasting and Social Change, 181, 121772. https://doi.org/10.1016/j.techfore.2022.121772.

2. Balakrishnan, J., Dwivedi, Y. K., Hughes, L., & Boy, F. (2024). Enablers and inhibitors of AI-Powered Voice assistants: A dual-factor Approach by integrating the Status Quo Bias and Technology Acceptance Model. Information Systems Frontiers, 26(3). https://doi.org/10.1007/s10796-021-10203-y.

3. Bednar, P. M., & Welch, C. (2020). Socio-technical perspectives on smart working: Creating meaningful and sustainable systems. Information Systems Frontiers, 22, 281–298. https://doi.org/10.1007/s10796-019-09921-1.

4. Behera, R. K., Bala, P. K., & Ray, A. (2024). Cognitive chatbot for Personalised Contextual Customer Service: Behind the scene and beyond the hype. Information Systems Frontiers, 26(3). https://doi.org/10.1007/s10796-021-10168-y.

5. Canhoto, A. I., Keegan, B. J., & Ryzhikh, M. (2024). Snakes and ladders: Unpacking the personalisation-privacy Paradox in the context of AI-Enabled personalisation in the physical Retail Environment. Information Systems Frontiers, 26(3). https://doi.org/10.1007/s10796-023-10369-7.

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