A discriminant model for identifying scenarios of industrial new product failure-Reference-Cited by-同舟云学术

A discriminant model for identifying scenarios of industrial new product failure

Published:1979-06 Issue:3 Volume:7 Page:163-183
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Calantone Roger J.,Cooper Robert G.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02721873.pdf

Reference17 articles.

1. Booz, Allen & Hamilton (1965).Management Of New Products, New York.

2. Calantone, R. and R. Cooper (August, 1977). “A Typology of Industrial New Product Failure”,Proc. of National Educators' Conference, American Marketing Association.

3. Cooper, R. (1975) “Why New Industrial Products Fail”Industrial Marketing Management, 4, pp. 315–326.

4. Cooper, R. (1976). “Introducing Successful New Products”,European Journal of Marketing, Vol. 10, #5.

5. E. Raymond Corey. “Key Options in Market Selection and Product Planning”. Harvard Business Review, Vol. 53, No. 5, Sept.–Oct. 1975.

Cited by 22 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Assessing the effect of 3D printing technologies on entrepreneurship: An exploratory study;Technological Forecasting and Social Change;2021-03

2. How Does Management Innovation Affect Performance of an Organization?;Adoptive Management Innovation;2018

3. New product development in new ventures: the quest for resources;International Journal of Production Research;2014-11-07

4. Organizational Culture and Innovation: A Meta-Analytic Review;Journal of Product Innovation Management;2013-04-02

5. The Emergence of the Product Innovation Discipline and Implications for Future Research;The PDMA Handbook of New Product Development;2013-01-17