Gradually or immediately? The effects of ad type and fresh start mindset on health persuasion-Reference-Cited by-同舟云学术

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Gradually or immediately? The effects of ad type and fresh start mindset on health persuasion

Published:2022-11-07 Issue: Volume: Page:
ISSN:1046-1310
Container-title:Current Psychology
language:en
Short-container-title:Curr Psychol

Author:

Chen Siyun,Kou Sining,Shu Lifang

Funder

Youth Project of Philosophy and Social Sciences of Guangdong Province of China

Youth Innovative Talents Project of Guangdong Provincial Education Department of China

Publisher

Springer Science and Business Media LLC

Subject

General Psychology

Link

https://link.springer.com/content/pdf/10.1007/s12144-022-03471-7.pdf

Reference39 articles.

1. Bi, S., Perkins, A., & Sprott, D. (2021). The effect of start/end temporal landmarks on consumers’ visual attention and judgments. International Journal of Research in Marketing, 38(1), 136–154. https://doi.org/10.1016/j.ijresmar.2020.04.007

2. Cesario, J., Grant, H., & Higgins, E. T. (2004). Regulatory fit and persuasion: Transfer from “feeling right.” Journal of Personality and Social Psychology, 86(3), 388–404. https://doi.org/10.1037/0022-3514.86.3.388

3. Chen, S., Wei, H., Meng, L., & Ran, Y. (2019). Believing in karma: The effect of mortality salience on excessive consumption. Frontiers in Psychology, 10, 1519. https://doi.org/10.3389/fpsyg.2019.01519

4. Chen, S., Wei, H., Ran, Y., Li, Q., & Meng, L. (2021). Waiting for a download: The effect of congruency between anthropomorphic cues and shopping motivation on consumer patience. Psychology & Marketing, 38(12), 2327–2338. https://doi.org/10.1002/mar.21564

5. Chen, S., Wei, H., Ran, Y., & Meng, L. (2020). Rise from the Ashes or Repeat the Past? The Effects of Fresh Start Mindset (FSM) and Brand Crisis Type on Consumer Forgiveness. Nankai Business Review International, 23(4), 49–59. https://doi.org/10.3969/j.issn.1008-3448.2020.04.006

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