Waiting for a download: The effect of congruency between anthropomorphic cues and shopping motivation on consumer patience-Reference-Cited by-同舟云学术

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Waiting for a download: The effect of congruency between anthropomorphic cues and shopping motivation on consumer patience

Published:2021-08-04 Issue:12 Volume:38 Page:2327-2338
ISSN:0742-6046
Container-title:Psychology & Marketing
language:en
Short-container-title:Psychol Mark

Author:

Chen Siyun¹^ORCID,Wei Haiying¹²,Ran Yaxuan³,Li Qing⁴,Meng Lu⁵

Affiliation:

1. School of Management Jinan University Guangzhou China

2. Research Institute on Brand Innovation and Development of Guangzhou Guangzhou China

3. School of Business Administration Zhongnan University of Economics and Law Wuhan China

4. Shenzhen Tourism College Jinan University Shenzhen China

5. School of Business Renmin University of China Beijing China

Funder

National Natural Science Foundation of China

Publisher

Wiley

Subject

Marketing,Applied Psychology

Link

https://onlinelibrary.wiley.com/doi/pdf/10.1002/mar.21564

Reference67 articles.

1. When Good Brands Do Bad

2. Is That Car Smiling at Me? Schema Congruity as a Basis for Evaluating Anthropomorphized Products

3. Does variety seeking vary between hedonic and utilitarian products? The role of attribute type

4. Lay Theories for Life Satisfaction and the Belief that Life Gets Better and Better

5. Mangy mutt or furry friend? Anthropomorphism promotes animal welfare

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