Measuring coalitions in the industrial buying center-Reference-Cited by-同舟云学术

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Measuring coalitions in the industrial buying center

Published:1985-09 Issue:4 Volume:13 Page:18-39
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Morris Michael H.,Stanton Wilbur W.,Calantone Roger J.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02737197.pdf

Reference29 articles.

1. Working Paper Series;P.F. Anderson,1983

2. Anzai, Y. 1977. “Recognition of Coalition by Computer in a Three Person Game.”Behavioral Science 22, 403–22.

3. Bagozzi, R.P. 1978. “Exchange and Decision Processes in the Buying Center.”Organizational Buying Behavior. T.V. Bonoma and G. Zaltman, eds., Chicago: American Marketing Assn. 100–125.

4. Organizational Buying-Behavior;T.V. Bonoma,1978

5. Brand, G.T. 1972.The Industrial Buying Decision. New York: John Wiley.

Cited by 3 articles. 订阅此论文施引文献订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献

1. Buying Center-Analyse: Wo kommen wir her, wo stehen wir, wo sollten wir hin?;Handbuch Business-to-Business-Marketing;2015

2. Using purchase influence niching for better focus in industrial marketing plans;Industrial Marketing Management;1994-12

3. Conflict and Satisfaction in an Industrial Channel of Distribution;International Journal of Physical Distribution & Logistics Management;1991-06-01

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