Are values driving Indian consumers to support firms’ CSR initiatives?-Reference-Cited by-同舟云学术

Are values driving Indian consumers to support firms’ CSR initiatives?

Published:2015-11-03 Issue:4 Volume:42 Page:379-391
ISSN:0304-0941
Container-title:DECISION
language:en
Short-container-title:Decision

Author:

Saharan Teena,Singh Nidhi^ORCID

Publisher

Springer Science and Business Media LLC

Subject

General Medicine

Link

http://link.springer.com/content/pdf/10.1007/s40622-015-0110-4.pdf

Reference62 articles.

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4. Beatty SE (2005) Alternative measurement approaches to consumer values: the list of values and the Rokeach value survey. Psychol Market 2(3):181–200

5. Becker-Olsen KL, Hill R (2005) The impact of perceived corporate social responsibility on consumer behavior. Center for Responsible Business, UC Berkeley. http://escholarship.org/uc/item/98f4n4fr

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