Influence of celebrity factors, consumer attitude and involvement on shoppers’ purchase intention using hierarchical regression

Author:

Arora Nilesh,Prashar Sanjeev,Parsad Chandan,Tata Sai Vijay

Publisher

Springer Science and Business Media LLC

Subject

General Medicine

Reference87 articles.

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3. Atkin C, Block M (1983) Effectiveness of celebrity endorsers. J Advert Res 23(1):57–61

4. Banister EN, Cocker HL (2013) A cultural exploration of consumers’ interactions and relationships with celebrities. J Market Manag 30(1–2):1–29

5. Batra R, Myers JG, Aaker DA (1996) Advertising management. Prentice-Hall International, 5th edn. New Jersey, USA

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