An examination of free elicitation and response scale measures of feelings and judgments evoked by television advertisements-Reference-Cited by-同舟云学术

An examination of free elicitation and response scale measures of feelings and judgments evoked by television advertisements

Published:1992-06 Issue:3 Volume:20 Page:225-233
ISSN:0092-0703
Container-title:Journal of the Academy of Marketing Science
language:en
Short-container-title:JAMS

Author:

Boles James,Burton Scot

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF02723409.pdf

Reference13 articles.

1. Alwitt, Linda F. 1983. “What Do People Mean When They Talk About Advertising?” InAdvertising and Consumer Psychology. Eds. Larry Percy and Arch Woodside. Lexington, MA: D.C. Heath, 273–286.

2. Burke, Marian Chapman and Julie A. Edell. 1989. “The Impact of Feelings on Ad-Based Affect and Cognition.”Journal of Marketing Research 26 (February): 69–83.

3. Edell, Julie and Marian Chapman Burke. 1987. “The Power of Feelings in Understanding Advertising Effects.”Journal of Consumer Research 14 (December): 421–433.

4. Holbrook, Morris B. and Rajeev Batra. 1987. “Assessing the Role of Emotions as Mediators of Consumer Response to Advertising.”Journal of Consumer Research 14 (December): 404–420.

5. Lastovicka, John. 1983. “Convergent and Discriminant Validity of Television Commercial Rating Scales.”Journal of Advertising 12 (2): 14–23, 52.

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