“Relationship” in Transition: An Introduction to the Special Issue on Relationship and Service-Dominant Logic
Author:
Publisher
Springer Science and Business Media LLC
Subject
General Medicine
Link
http://link.springer.com/content/pdf/10.1007/s12087-010-0042-4.pdf
Reference4 articles.
1. Vargo, S. L. (2009). Toward a transcending conceptualization of relationship: A service-dominant logic perspective. Journal of Business & Industry Marketing, 24(5/6), 373–379.
2. Vargo, S. L., & Lusch, R. F. (2004). Evolving to a new dominant logic for marketing. Journal of Marketing, 68(January), 1–17.
3. Vargo, S. L., & Lusch, R. F. (2008a). Service-dominant logic: Continuing the evolution. Journal of the Academy of Marketing Science, 36(1), 1–10.
4. Vargo, S. L., & Lusch, R. F. (2008b). Why ‘service’. Journal of the Academy of Marketing Science, 36(1), 25–38.
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