Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference31 articles.
1. Berndt, E. R., Bui, L., Reiley, D. R., & Urban, G. L. (1995). Information, marketing, and pricing in the US antiulcer drug market. American Economic Review, 85, 100–105.
2. Celia, F. (2017). Pharma ups the ante on DTC Advertising. Pharmaceutical Commerce Retrieved May 30, 2019, from https://pharmaceuticalcommerce.com/brand-marketing-communications/pharma-ups-ante-dtc-advertising/
3. David, R. M., Clewell, H. J., Gentry, P. R., Covington, T. R., Morgott, D. A., & Marino, D. J. (2006). Revised assessment of cancer risk to dichloromethane II. Application of probabilistic methods to cancer risk determinations. Regulatory Toxicology and Pharmacology, 45(1), 55–65.
4. Dijkstra, M., & Raaij, W. F. v. (2002). Media effects by involvement under voluntary exposure: a comparison of television, print and stattic internet. Journal of Euromarketing, 11(2), 1–21.
5. Donohue, J. M., Cevasco, M., & Rosenthal, M. B. (2007). A decade of direct-to-consumer advertising of prescription drugs. The New England Journal of Medicine, 357(7), 673–681.
Cited by
6 articles.
订阅此论文施引文献
订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献