The past, present, and future of innovation research
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11002-020-09528-6.pdf
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4. Bayus, B. L., Jain, S., & Rao, A. G. (2001). Truth or consequences: an analysis of vaporware and new product announcements. Journal of Marketing Research, 38(1), 3–13.
5. Berger, J., Humphreys, A., Ludwig, S., Moe, W. W., Netzer, O., & Schweidel, D. A. (2020). Uniting the tribes: using text for marketing insight. Journal of Marketing, 84(1), 1–25.
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