The role of product acquisition mode in self- and social-signals of status
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11002-023-09688-1.pdf
Reference29 articles.
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3. Bardhi, F., & Eckhardt, G. M. (2012). Access-based consumption: The case of car sharing. Journal of Consumer Research. https://doi.org/10.1086/666376
4. Bardhi, F., & Eckhardt, G. M. (2017). Liquid consumption. Journal of Consumer Research. https://doi.org/10.1093/jcr/ucx050
5. Baumeister, C., Scherer, A., & Wangenheim, F. V. (2015). Branding access offers: The importance of product brands, ownership status, and spillover effects to parent brands. Journal of the Academy of Marketing Science, 43(5). https://doi.org/10.1007/s11747-015-0440-y
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