Branding access offers: the importance of product brands, ownership status, and spillover effects to parent brands

Author:

Baumeister Christoph,Scherer Anne,Wangenheim Florian v.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference46 articles.

1. Aaker, D. A. (1997). Should you take your brand to where the action is? Harvard Business Review, 75(5), 135–143.

2. Anderson, N. H. (1981). Foundations of information integration theory. Boston: Academic Press.

3. Anderson, N. H. (2014). Contributions to information integration theory. New York: Psychology Press.

4. Bardhi, F., & Eckhardt, G. M. (2012). Access-based consumption: the case of car sharing. Journal of Consumer Research, 39(4), 881–898.

5. Beggan, J. K. (1992). On the social nature of nonsocial perception: the mere ownership effect. Journal of Personality and Social Psychology, 62(2), 229–237.

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