A typology of brand alliances and consumer awareness of brand alliance integration
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
http://link.springer.com/article/10.1007/s11002-018-9467-4/fulltext.html
Reference31 articles.
1. Amaldoss, W., & Rapoport, A. (2005). Collaborative product and market development: theoretical implications and experimental evidence. Marketing Science, 24(3), 396–414.
2. Bagozzi, R. P., & Yi, Y. (2012). Specification, evaluation, and interpretation of structural equation models. Journal of the Academy of Marketing Science, 40(1), 8–34.
3. Burgelman, R. A., & Doz, Y. L. (2001). The power of strategic integration. MITSloan Management Review, 42(3), 28–38.
4. Byun, K., Song, D., & Kim, M. (2017). The dilution effects of media strategy on brands’ copromotion efficiency: identifying best practices for copromotion media planning. Journal of Advertising Research, 57(2), 207–226.
5. Desai, K., & Keller, K. L. (2002). The effects of ingredient branding strategies on host brand extendibility. Journal of Marketing, 66(1), 73–93.
Cited by 24 articles. 订阅此论文施引文献 订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献
1. Advances in B2B Co-Branding: A Systematic Literature Review;Journal of Business-to-Business Marketing;2024-07-28
2. Rich alone or rich together: the impact of value proposition innovation on the product–place co-branding value;Journal of Business & Industrial Marketing;2024-03-20
3. Study on the Influence of Cross-Border Product Integration Degree on Co-Branding Evaluation;Modern Marketing;2024
4. The Future of Physical Stores: Creating Reasons for Customers to Visit;Journal of Retailing;2023-12
5. How social media influencer collaborations are perceived by consumers;Psychology & Marketing;2023-10-09
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线，采集、加工和组织学术论文而形成的新型学术文献查询和分析系统，可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容，当前同舟云学术共收录了国内外主流学术期刊6万余种，收集的期刊论文及会议论文总量共计约1.5亿篇，并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询！咨询电话：010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3