Marketing insights from text analysis

Author:

Berger Jonah,Packard Grant,Boghrati Reihane,Hsu Ming,Humphreys Ashlee,Luangrath Andrea,Moore Sarah,Nave Gideon,Olivola Christopher,Rocklage Matthew

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference69 articles.

1. Aaker, J. L. (1997). Dimensions of brand personality. Journal of Marketing Research, 34, 347–356.

2. Aka, A., Olivola, C., Bhatia, S., & Nave, G. (2020). Computational consumer segmentation and brand management. Advances in Consumer Research, 48, 825–830.

3. Barasch, A., & Berger, J. (2014). Broadcasting and narrowcasting: How audience size affects what people share. Journal of Marketing Research, 5, 286–299.

4. Berger J, Barasch A (2015) Posting posed, choosing candid: Photo posters mispredict audience preferences. ACR North American Advances

5. Berger, J., Kim, Y. D., & Meyer, R. (2021). What makes content engaging? How emotional dynamics shape success. Journal of Consumer Research, 48, 235–250.

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