Should “big food” companies introduce healthier options? The effect of new product announcements on shareholder value

Author:

Hanson NicoleORCID,Yun Wonjoo

Funder

not applicable

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference44 articles.

1. Basu, S., Yoffe, P., Hills, N., & Lustig, R. H. (2013). The relationship of sugar to population-level diabetes prevalence: an econometric analysis of repeated cross-sectional data. PLoS One, 8(2), e57873.

2. Boeschenstein N. (2013). How the food industry manipulates taste buds with “salt sugar fat.” NPR. http://www.npr.org/sections/thesalt/2013/02/26/172969363/how-the-food-industry-manipulates-taste-buds-with-salt-sugar-fat .

3. Carhart, M. M. (1997). On persistence in mutual fund performance. Journal of Finance, 52(1), 57–82.

4. Cawley, J., & Meyerhoefer, C. (2012). The medical care costs of obesity: an instrumental variables approach. Journal of Health Economics, 31(1), 219–230.

5. CDC. (2016). Health, United States, 2015: with special feature on racial and ethnic health disparities. National Center for Health Statistics. http://www.cdc.gov/nchs/data/hus/hus15.pdf#053 .

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