To be or not to be different: Exploration of norms and benefits of color differentiation in the marketplace

Author:

Labrecque Lauren I.,Milne George R.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference33 articles.

1. Aaker, D. (1996). Building strong brands. New York: The Free Press.

2. Abril, P. S., Olazábal, A. M., & Cava, A. (2009). Marketing and the law. Journal of the Academy of Marketing Science, 37(3), 375–377.

3. Anderson, J. R. (1983). The architecture of cognition. Cambridge: Harvard University Press.

4. Berlin, B., & Kay, P. (1969). Basic color terms: Their universality and evolution. Berkeley: University of California Press.

5. Bettman, J. R. (1979). An information processing theory of consumer choice. Reading: Addison-Wesley.

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